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REVIEWING TODAY: 3COM BY JEFF CHASE WITH JON ZILBER
In 1979, the world was much different. Especially in the realm of computer technology, before the entity now called the internet spread its universal web. Computer geeks and engineering pros today look back on this time as ancient history, when the initial revolution creating and defining the modern e-world first exploded with all the massive impact (and import) of an atom bomb. As might be expected, there is historical drama to be retold and entrepreneurial lessons to be learned from returning to such a time of genesis, and Jeff Chase with Jon Zilber focus on a central player, 3COM, a young company who contributed the most vital seed for making Ethernet accessibility possible. A major player that may have subsequently, sadly, after several decades, left the scene, but also left behind some hugely dynamic and massively creative fingerprints.
3COM by Jeff Chase with Jon Zilber, reads like any great business thriller. The major characters are unique and mesmerizing, flawed and brilliant, human and beyond normal. They are youngsters filled with zeal and intelligence, as well as vision and a passion for success. Like innovators at any time, they are mostly flying blind, making rapid-fire decisions as they go, eager to create a perfect future. Like business executives of any time, they are also keen to organize and capitalize, cooperate and compete, and sell their bold new ideas and miraculous products to anyone who needs them. Heady stuff. And 3COM the book makes for a thrilling ride, even ensconced within the necessary techno-babble spoken fluently by all engineering techno-geeks, i.e. the brilliant people.
J. CHASE
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Joel R. Dennstedt – Top Reviewer for Readers’ Favorite
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